Evaluation Of The Interactive Relationship Between The Construction Of Beautiful Countryside And Rural Tourism

In 2017,the 18 th national congress of the communist party of China put forward the great idea of building a beautiful new China,and the important prerequisite for realizing it is to take the lead in the construction of beautiful countryside in China.Therefore,strengthening the construction of beautiful countryside is of great significance for China's long-term development.At the same time,with the improvement of modern living standards,rural tourism has been gradually accepted and recognized by the majority of residents,and has developed rapidly in recent years.To a large extent,rural tourism relies on the construction of beautiful countryside,and there is strong interaction and inherent unity between the two.On the one hand,the construction of beautiful countryside can promote the construction of rural infrastructure and provide better facilities and service environment for the development of rural tourism.On the other hand,rural tourism can better promote the construction of beautiful countryside by its comprehensive driving effect and boosting the revitalization of rural economy.In recent years,Fangzhen Town has achieved good results in both the construction of beautiful countryside and the development of rural tourism.Is this the result of good interaction between the construction of beautiful countryside and the development of rural tourism? The study on this problem is an urgent problem for Fangzhen government to solve.Based on this,this paper combs the domestic and foreign literature,based on the interaction and coordination relationship between beautiful rural construction and rural tourism,makes a conceptual understanding of the basic concepts,common essence and interaction relationship of the construction of beautiful countryside and rural tourism,and takes system theory,urban-rural integration theory and sustainable development theory as the research object of this paper.Based on the theoretical foundation,this paper further introduces the present situation of the construction of beautiful countryside and rural tourism development in Fangzhen Town.Using the analytic hierarchy process and the fuzzy comprehensive evaluation method,five indicators are selected as the criteria level,namely,rural construction and tourism ecology,rural construction and tourism development,rural construction and tourism economy,rural spiritual civilization construction and tourism,rural construction and tourism management.Thirty-three elements are selected as the indicator layer to evaluate the interaction between the construction of beautiful countryside and rural tourism of Fangzhen Town.The evaluation results show that the interaction between the construction of beautiful countryside and rural tourism development of Fangzhen Town is at a general level,and there is still a lot of room for improvement and optimization.The specific evaluation indicators are analyzed.