Mobile User Loyalty Analysis And Custom Marketing Technology Implementation

With the development of science and technology,customer demand for products is constantly increasing,in order to cope with the increasing demand for customized marketing technology,both gained great attention at home and abroad.There is a customized marketing technology technology proposed in order to ensure customer retention and loyalty promotion,in mobile industries to retain customer loyalty and enhance the industry is one of the important reasons to influence the sustainable developmentBased on the technology of customized marketing model,through the establishment of customer the value of the relationship between the three dimensions of satisfaction and transfer barriers,constitute the most basic elements of customized marketing model,establish important factors is to enhance the customer loyalty model,and then construct a set of effective to improve the effect of customized marketing technology customer loyalty factors model.In the Bayesian network and construct equation model fusion research,the main research process is as follows: first,construct the basic framework of Bayesian network,which requires a on the basis of the theory and by constructing verification equation modeling method based model.The second step computes the existence of structural equation model in submarine variable and get the score,then after processing,the production should become a key node of the training samples in the Bayesian network.The last step is to construct a Bayesian network with perfect carry out prediction and diagnosis of data,form a perfect and effective decision model on this basis.