Comparative Study On Logistics Mode Of Agricultural Products Electronic Commerce

In recent years,the rapid development of Internet economy speeds up the development of agricultural products in the electronic commerce and changes the economic model of the traditional agricultural products.According to the national Ministry of Commerce's data show that the first half of 2016,net retail sales in rural areas more than310 billion yuan,of which the national agricultural network sales reached about 56 billion yuan.With the rapid popularization of the Internet in China,online shopping is more and more accepted by the people and the development trend of agricultural products e-commerce is powerful.However,the traditional mode of agricultural products logistics is not conducive to the uplink of agricultural products and agricultural products e-commerce logistics model came into being.Therefore,the development of agricultural products electronic commerce cannot be separated from the support of logistics.How to combine the characteristics of e-commerce logistics and agricultural products to choose suitable agricultural products e-commerce logistics model is very important.To eliminate the restriction of logistics problems to the agricultural products electronic commerce and to improve the efficiency of the transport of agricultural products has become a hot topic discussed in the theoretical and practical fields.This paper first analyzes the research status of domestic and foreign research on the logistics mode of agricultural products e-commerce and found that the importance of electronic commerce to the development of agriculture is bigger and bigger,the correct choice of logistics mode of e-commerce of agricultural products to broaden the channels of agricultural products upstream.After defining the concept of agricultural products e-commerce logistics mode,analyzing the relativity between electronic commerce mode and transaction cost theory,synergy effect theory,principal-agent theory.In the third part,discussing the current situation of domestic agricultural e-commerce in the logistics and transport and finding that e-commerce model is conducive to the development of the rural economy.But the problems existed in logistics seriously restricts the development of China's agricultural products e-commerce.In the fourth chapter,selecting four kinds of typical agricultural e-commerce logistics model,namely: self logistics,third party logistics,logistics alliance and self + third party logistics.And combined it with related cases to summary and compare the advantages and disadvantages of the four modes.Through thecase study,it is concluded that: self + third-party logistics,self + third-party logistics +self extraction and other collaborative logistics model is conducive to improving the efficiency of China's agricultural products e-commerce logistics.Finally,based on the problems found in the case study,some suggestions are put forward on the sustainable development of e-commerce logistics in China's agricultural products.