Research On The Optimization Of XA Traffic Radio Advertising Business Model Based On Internet~+

With the rapid development of Internet technology, Internet~+FM, car networking and other traditional broadcast media competitive situation of new technologies, new models have sprung up, from the carrier to the content, from weak to strong iterative fast traditional advertising media business To a violent impact. The traditional cornerstone of the broadcasting market rely on - the audience's habit of advertising information, product buying habits, advertisers, advertising behavior has also undergone a revolutionary change. The new "Advertising Law of the People's Republic of China" in the medical advertising restrictions on the advertising revenue generated by the broadcast media cliff-style impact, is no exaggeration can be described as half of the radio advertising revenue fall. XA auto radio has undergone the cultural system reform, but because of its mouthpiece characteristics, its advertising business model still continues the characteristics of the system, not adapt to the new normal market economy changes. Based on this, XA auto radio advertising business model urgent need to carry out a series of changes to promote the profit model changes and adapt to the Internet era of market economy development.Based on the actual work, this paper focuses on the research basis of domestic and international broadcasting advertising market and the status quo of XA traffic radio advertising business model, and carries on a comprehensive analysis of XA traffic radio advertising mode. Its existence problem. Secondly, from the operational level, the use of the use of swot analysis, location theory, NPS theory, such as its diagnostic study. Thirdly, on the basis of theoretical guidance and practical operation, the strategic optimization of XA traffic radio advertisement management mode is analyzed. In the end, the paper will make early warning and reflection on the uncertainty and shortcomings of the paper, and forecast and forecast the development trend of the research object, hoping to provide a meaningful reference and thinking for the change of the advertising mode.