| In the era of rapid development of social media,network broadcast,as a new form of communication,has been widely sought after.2016 is known as the "breakout year" of network broadcast.In this year,the network broadcast mode began to enter the mobile terminal from the PC terminal,which gave birth to a large number of hot network broadcast platforms and also presented the new transformation of live broadcast platforms.With the continuous surge of domestic smart mobile terminal users,China’s mobile Internet market has entered a stage of super-rapid development,and the main consumer groups of the Internet industry have also begun to take mobile Internet users as the main group.In such a context,after the exploration period from 2008 to the stable development stage like this,video network live broadcast also began to mature and develop,and extended to the vertical field.High-quality live broadcast content has become a resource that all major platforms compete for.As a rising industry in the new media industry,video live broadcast reflects the current situation of the development of China’s network culture to some extent.In fact,network broadcast is not a new product in the real sense,but the development of this industry into a mode of communication with strong national character,strong autonomy and strong universality is a phenomenon that has emerged in the past two years,and it is especially prevalent in China.The nationwide entertainment of mobile live broadcast brings the ideology of mobile live broadcast users from all walks of life in the society under the public vision through network communication.The diversified ideology is reflected in the rich and varied live broadcast contents.This paper centres on the network video broadcast industry chain,live webcast platform development situation in recent years,industrial organization structure and operation method of case analysis,five different classical live software and platform for the future development strategy,aims to analyze live online platform for the development of industry chain analysis,to provide some suggestions for realistic problems existing in the current the platform,such as live online platform how to break the single profit model,not only depends on user’s exceptional returns;In the case of serious content homogenization,how can network broadcast platforms create high-quality content to increase user stickiness? How to achieve the diversified development of the business model of the live broadcasting platform and meet users’ needs to the greatest extent? How to improve the self-discipline and moral binding force of live broadcasting platform operators and provide a more healthy use environment for the public.It is believed that in the future,the network broadcast industry will continue to develop in a vertical direction,and the industrialization of network broadcast will promote the development of network social networking,user payment,star making market,overseas distribution and other more diversified and deeper levels.As official policy regulation of increasing and the frequency of innovative intelligence through and live performers(i.e.,the user anchor)itself for the rapid increase of network literacy,a better live online market environment will be present in the public view,perfect and mature after the live webcast of the market will also be effective communication contribute to social mainstream ideology in China has the power of value and benefits. |
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