| Twenty-first Century has been a century of information technology, the rapid development of information technology, so that the modern exchange of people more convenient and fast, computer network technology and mobile Internet technology has affected people's daily lives in all aspects of the. The family customer is the cornerstone of the civil service, in which the communication market plays an important role. With the rapid development and popularization of mobile Internet, family communication customer's requirements for the product is more diverse and personalized, the next step is to design a product and effective market support strategies to meet customer needs, to achieve the increase in corporate profits.Today's communications operations market is the so-called "experience", China Mobile should jump out of the "guidance of the market", so it is necessary to use the customer relationship management system, business philosophy from product oriented to customer needs, which can better develop, and can guarantee the scientific development capabilities, customer relationship management system is an important tool for enterprises to maintain customer relationship, realize the long-term development of enterprises is the important way to improve enterprise loyalty and satisfaction. It can meet the diverse needs of family customers, increase the added value of family oriented customer products, and realize the long-term development of the domestic customer resources.Through the analysis of the current situation of Xi'an Mobile Corporation's home business and the Xi'an Mobile Corporation customer relationship management, this paper analyzes the situation and the pattern of the market. In the fierce market competition, enterprises want to get more advantages, the most important is to have more market share to manage their own customer resources, which requires the introduction of some effective means to manage customer relationship. |
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