Research On The Customer Relationship Management Of YanTai Mobile Company

Because the market of the economic system of our country turns reform to deepen continuously, the market economy is increasingly perfect, the telecommunication industry also faces a huge change.The telecommunication market of China became several campany to compete new structure gradually.Monopolize has already broken, competing to launch gradually, the difference of product and service diminishes gradually, the new technique adopts continuously.After joining WTO, the some world-class telecommunication industry tycoon also starts seeping Chinese telecommunication market gradually, but China mobile have the biggest advantage is the customer, so how reserve current customer, and how is acquired the biggest income by these customers, become the most important topic in ambulation in China mobile at here, the customer relates to management(CRM) and then becomes China mobile effectively magic weapon of raising the market competition ability.The writer studies the foundation of related CRM theories and raise a competition ability, carrying out smoke set ambulation can keep on a development of relation, aim at of put forward the measure which promotes the smoke set ambulation customer's satisfaction and loyalty, relate to management system to do a further thinking towards setting up smoke set ambulation customer.Problem and CRM's development direction in telecommunication industry passed summary smoke set to move to want to resolve in carrying out CRM at present, elaborated implement CRM the function and the meaning produced in the smoke set the ambulation the whole value chain.The actual circumstance that this text moves from the smoke set sets out, making use of a method that settle sex and fixed amount's combine together, to smoke set move of the customer manage to carry on a research, providing some markets which have current theories foundation and have fulfillment an operation a project.To our country move correspondence business enterprise to be engaged in customer to relate to a manager to provide to certainly draw lessons from a function, have certain of make reference to value。...