Research On The Development Strategy Of Luliang Chinese Medicine Factory

With the social economy developing swiftly,resident consumption concept differs significantly from the earlier time.And the escalation of aging process as well as the growth in health consciousness makes the demand for natural medicine increase dramatically,which also helps to drive a golden period in traditional Chinese medicine industry.However,for Chinese small-and-medium-scale Chinese medicine pharmaceutical enterprises,there are still some deficiencies: high amount but small scale,low technology,small investment of the invention,lack of innovative capacity,insufficient attention to corporate culture and so on.As the new edition of GMP certification has put into effect in 2015,Chinese medicine pharmaceutical enterprise is going to undergo a shuffle.So in this article,we focused on the question whether Lvliang Chinese medicine factory will get a good chance for its sustainable development in this round of shuffle.In the authors' opinion,the strategies of business development are the measures that taken during the process of production management to be a strong contender in the wide markets,with which enterprise could highlight its own advantages,provide for the most cost efficient goods,and promote its own development on this base.It is also the essential strategies that overcome disadvantages and make full use of advantages in the industrial competition.According to the background of Lvliang Chinese medicine factory and the analysis of social environment,industry environment and production conditions,we evaluated the competition by taking SWOT analysis to find out the advantages and disadvantages of Lvliang Chinese medicine factory as well as the opportunities and challenges it will face.Based on the data we got,we proposed some effective development strategies and also the measures for its enforcement and guarantee,which can be referred to Lvliang Chinese medicine factory in the near future.Following the above,this paper can be divided into six parts.First,it's the introduction including basis,significance,content and method of this research.Second part is the systematic review of strategic theory on environment analysis and strategy of sustainable development.In the third part,basing on the industry environment of traditional Chinese medicine and Porter's Five Forces Model,we analyzed the external competition environment of Lvliang Chinese medicine factory,which includes four aspects: relevant policy,economic situation,social environment and pharmacy technology.The fourth part talks about the internal competition environment from two aspects: internal resource and capacity,main business and existing market.The fifth part is the SWOT analysis and development strategies for Lvliang.According to the results of SWOT Analysis,we proposed a strategy of sustainable development.The last part advances the enforcement planon detailed procedure and guarantee measures for Lvliang Chinese medicine factory.