Study On The Development Strategy Of Hunan Jimintang Medicines Company

The pharmaceutical industry with a series of related policies,new pharmaceutical industry is beneficial to the people's livelihood has increasingly become the focus of widespread concern in society.Social problems in order to change the "difficult and expensive",the relevant departments of the state in recent years issued a legal,planning,implementation plan and a series of views,so that the pharmaceutical industry,especially in the field of drug circulation sub changes in turn the world upside down.Countries in the "13th Five-Year" plan.With the new bio pharmaceutical industry as a key support of industrial development,and focus on the development of traditional Chinese medicine and traditional Chinese medicine mentioned planting industry aspect.At present,a large number of basic drugs and traditional Chinese medicine in Hunan rely on the supply of other provinces,the safety of drugs and the needs of the nearest distribution,Hunan pharmaceutical enterprises to bring huge space for development.Pharmaceutical industry is facing good opportunities for development.At present the basic medicine and traditional Chinese medicine relies largely on the other provinces,the needs of safety and of the drugs and the nearest distribution,which provides a huge development space for Hunan pharmaceutical companies.The thesis sets the theories of strategic management as the main basis,and uses some conventional methods in the research.Firstly,using the macroscopic environment analysis tool PEST to discuss the development of private small and medium sized pharmaceutical enterprise process,technology trends,and future industry trends in order to lay a solid theoretical basis.Secondly,using the Five-force model to analyse the structure of competition in the pharmaceutical industry,the relationship between upstream and downstream industry chain in pharmaceutical enterprises,and opportunities and threats encountered during the development process.Finally,using SWOT model to analyze external risks and opportunities,internal strengths and weaknesses in Hunan Jimintang Medicine Company during the course of management,and further analysis of how to build development strategies,accumulated resource in a changing market environment,and make a comprehensive analysis to Hunan Jimintang Medicine Company.The Church of Hunan pharmaceutical company's actual situation of using strategic management tools based on the comprehensive analysis,and put forward the strategic selection scheme suitable for future development of the company,to develop specific steps in the implementation of the strategy,which has a certain reference value for the development of the company,can be used as a direction of the company's strategic decision.