The Research Of Countermeasure In Promoting Competitiveness Of CCB Liao Ning Branch

Since China Construction Bank was first listing In the state-owned banks on October 2005,its market value is the fifth in the global Listed Banks by the end of 2013.Liao Ning Construction Bank is the 1st-Level Branch,which is subordinate to China Construction Bank Corporation.Its full aperture deposits,loan balance and intermediate business income all rank first in ICBC,ABC,BOC,CCB of Liao Ning by the end of 2013.But with the advance of interest rate liberalization,successive deepening of disintermediation' degree,gradual open of entry policy of private banks,continuously introducing of local commercial banks,constant increasing of the Internet finance and trans-boundary's competition,as the 1st-Level Branch of large state-owned holding commercial bank,how to deal with the intense challenges,seize new opportunities of development,maintain market leadership,achieve transformation,continue to enhance the management level and improve market competitiveness are the problems that every staff of Liao Ning Construction Bank are thinking about.This paper use reform and opening of Reformfinancial system in China and rapid economic development of Liao Ning as background and take Liao Ning Construction Bank as the research object.It analyzes Liao Ning Construction Bank's current competitiveness in full aperture deposits,loan balance,intermediate business income,customer service ability,risk management ability and profit ability on both vertical and horizontal dimensions from 2010 to 2013 and points out the existing problems and deficiency of Liao Ning Construction Bank.In addition,this paper analyzes the branch competitive strength and weakness and finds its opportunity and challenge with the SWOT analysis method,constructs SWOT matrix.Finally,discusses from three aspects such as consolidating the traditional advantages to improve the core ability,overcoming the shortages to solve problems,seize new opportunities to respond challenges,proposes the strategies and measures to improve the market competitiveness of China Construction Bank.This research has a certain reference value to further enhancing the Liao Ning Construction Bank's market competitiveness and maintaining and further expanding the market.