College Marketing Strategies Of China Unicom Shenyang Branch

After the reform of telecom enterprises in the whole country,at present the telecom system of the country has been formed by China Telecom,China Mobile,China Unicom and China Satcom.It is composed of "3 + 1" oligarchs competition in the market.With the telecom restructure and the release of the 3G licenses in early 2009,China mobile,China telecom and China Unicom all become full service telecommunication operators.Besides China Satcom has its special operations,the market has been composed of' the rest three competitive companies.In recent years,the market on campus has become increasingly the competitive battlefield of domestic big telecom operators,the student customers have their own characteristics and enormous market potential,meanwhile students are expected to be the high value customers and vip customers.Cultivating telecoms brand recognition and the practice of using habit has been recognized by the big operators,College market is not only the"present" market,but also the "f'uture" market.Combined with the modern marketing theory,strategic management theory,marketing mix strategy theory and the many years working experience in my own enterprise and personal understanding of domestic telecommunications market,due to Shenyang economic prospect,This paper hopes to analyze and tell the theory of the campus marketing strategy in Shenyang.Marketing is to analyze market.It helps our company to classify target market from numerous of our enterprise market;then we can posit and produce the most needed goods for customers based on the investigation of various factors of the target market and the specific conditions of enterprise and industry;after settling down the enterprise marketing strategy,we can make every single part of the strategy from produce to sales combined with"4ps" principles"4ps" theory is a basic framework;it proposed the product,price,place and promotion,which is unavoidable of any enterprise marketing activities.This thesis is mainly to make research on the marketing strategy of Shenyang college campus based on the framework of "4ps" theory from four aspects of product,price,place and promotion.