Study On Asset Allocation Forchinese Private Banking HNW Clients

Private banking refers to the commercial banks to provide high net worth customers and their families of the exclusive,private,all-round,personalized high-end financial services.Commercial banks and customers in the full communication based on,with the asset allocation as the core signed contract of investment and wealth management,commercial banks in accordance with the contract agreed by the investment plan,investment scope and investment,the client proxy for investment and asset management operations of the entrusted investment services.Including but not limited to the traditional financial services,extended to a reasonable tax avoidance,trust plan,children study abroad plans,immigration plans,etc..Is a set of financial and taxation,investment planning,heritage and offshore asset management and other professional advisory and non-financial value-added services as one of the financial Butler service.Private banking business for commercial banks to bring the profit contribution of the rich,is the development of each commercial bank to mature stage after the inevitable choice.At the same time,the policy of reform and opening to the outside world after China's high net worth customer number increased year by year,especially in experienced a period of economic prosperity and financial crisis so after a complete economic cycle,China's high net worth clients investment tends to be rational,there is an urgent need to more specialized financial institutions to help provide asset management services,to realize the preservation and appreciation of the assets.Under this kind of background,domestic commercial banks have sprung up to develop private banking business in foreign countries.However,the current domestic private banking services still remain in the stage of product sales,from the international leader has a mature high net worth customer segmentation system and a full range of financial services,the developed countries are still quite large gap.How to carry out the private banking business is the key to the competition among commercial banks,and the high net worth clients' asset allocation service is the core problem.The aim of this paper is to start with the impact on asset allocation of the market factors analysis of different financial market environment in asset allocation methods to deal with,at the same time,the author through studying major commercial banks of the Wealth Report and domestic and foreign literature,high net worth clients analytical characteristics and differences of demand,risk preferences of different segments of high net worth clients,and strive to provide a theoretical basis for commercial bank asset allocation,will fit in the scheme to provide for high net worth clients,so as to enhance the high net worth customer satisfaction,to contribute to the development of China's private banking industry.