Research On Strategic Choice And Development In A Car Rental Company

No enterprise is like a ship without a rudder just going around in circles,like a homeless tramp.--Joel Ross(Joel Ross)and Michael(Michael Kami)kamiForewarned is forearmed.--The "book of Rites"Strategic choice and development is the key to the success or failure of enterprises.At present,enterprises are facing increasingly complex environment,in order to enable enterprises in the fierce competition in an invincible position,to choose and develop a forward-looking strategy,is the most important thing for each enterprise.This thesis starts from the analysis of the car rental industry including car rental company A,PEST,and carries on the analysis to the A car rental company are now from the following aspects: the analysis of the business model and the current plight of a car rental company A;China's car rental market analysis and development forecast;car rental and comparative analysis of three major market segments;according to the A car rental company,SWOT analysis and internal factors evaluation method(IFE matrix),external factor evaluation(EFE matrix)the degree of importance of the key factors for quantitative analysis,combining expert evaluation,objective strategic choice for A car the leasing company and provide the strategy combination.And according to the fifteen year plan of the development of A automobile leasing company in China,we have made the strategic choice and plan for short,medium and long term three different time periods from the time axis.Hope that my research on the domestic car rental companies can bring some help and inspiration.