HZ Talent Network Cutomer Satisfaction Assessment And Promotion Strategy Research

With the rapid development of the Internet economy,the homogenization of competition between enterprises is becoming more and more fierce,and the competition from the product to the competition of service ability is more and more obvious.The importance of user traffic,now the Internet platform type enterprise constantly,but with a new Internet companies to join the competition among enterprises is more and more intense user traffic,especially traffic costs more and more access to new users.In this case,how to maintain the existing users of enterprises,the basis for the development of enterprises,only to maintain the existing user traffic,the ability of enterprises to participate in the fierce competition among enterprises.The customers pay more and more attention to the quality of service,enterprises need to constantly improve service capabilities to meet customer needs,to ensure customer satisfaction and loyalty.Talent recruitment website as a kind of intermediary website,in the current Internet economy,has a special status.This kind of website customers and other business customers are very different,the website must also meet the individual users and business users of two kinds of customer demand,but the two types of customers must be differences in demand,only to satisfy the two types of customers,enterprises can continue to develop,in any kind of user the loss is a huge loss for the enterprise.At present,there is less research on this kind of websites in China.At the same time,this paper focuses on the two types of customers,and makes a comprehensive analysis,hoping to solve the problem of customer satisfaction of this type of website to a certain extent.In this paper,HZ talent network as the research object,mainly from the website positioning,customer orientation,customer demand,customer satisfaction and customer loyalty and other aspects of analysis,construct the customer satisfaction index model for HZ talent network reference international popular ACSI model,the corresponding analysis by AHP,put forward coping strategies.