The Relationships Between Profitability,Customer Loyalty And Variables Effect On Them:in China Unicom

This research aims to explore the relationships between perceived value,customer satisfaction,trust,employee satisfaction and service quality on customer loyalty,as well as company profitability.in addition to a comprehensive presentation of theoretical aspects of and accelerate the literature's song,the relationship between loyalty and profitability of the company,which is less considered.Data were collected based on questionnaire survey,and a total of 420 valid data were collected.Quantitative research methodology method was used to examine the relationships proposed.The target respondents were foreigners using or had experience from China Unicom Company in China.Finally data analysis was examined by SPSS and LISREL software.The finding indicated that a positive relationship between profitability of organization and customer loyalty.Also perceived value,customer satisfaction,trust,employee satisfaction and service quality have direct and positive relation with customer loyalty which will effect on company's profit.This study provides insights into how administrators can implement the process of creating satisfied customers to improve the financial performance and profit.