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Enhance The Mt Company's Core Competitiveness

Posted on:2006-01-19Degree:MasterType:Thesis
Country:ChinaCandidate:Y N JiFull Text:PDF
GTID:2209360182456806Subject:Business Administration
Abstract/Summary:PDF Full Text Request
In modern economic society,it is very important for any corporation to form and develop core competitiveness. Because once this competitiveness has been shaped, it can be strategic exchequer of the corporation and can bring this corporation a corporation development. Now, an obvious problem our corporations are facing is that they are short of core competitiveness. As early as 1990s, some famous foreign scholars and economists have expounded the conception of core competitiveness and have done some research on it. In our country, some scholars have carried out further and manifold assay and research on the basis of our own actuality. According to abundant relevant literature. The theory of core competitiveness has been summarized in this paper. And then, combined with realistic situation of MT company, it gives the way on how to promote their core competitiveness. From the theory, the connotation and character of the corporation's core competitiveness have been further analyzed. Also, this paper gives some substantive means on promoting this competitiveness. They are making skill innovation as their corn, carrying out the brand strategy and making corporation's culture as their backup. Then it gives a detailed analysis on how to form a subordinate ability of core competitiveness: such as creating learning organization, strengthening the construction of human resource and corporation communication, etc. At last, there are some contents on how to manage core competitiveness.
Keywords/Search Tags:core competitiveness, innovation, brand, corporation culture
PDF Full Text Request
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