Research On The Marketing Strategy Of S Snack Food Company Based On Consumer Behavior

With the continuous development of the national economy,the people's living standards have been continuously improved,and people's demands for dietary health and nutrition have also been continuously strengthened.As a food with rich nutrition and variety,leisure foods are becoming more and more popular with consumers.Consumer demand for leisure foods is also increasing.In recent years,the leisure food industry as a new industry has grown rapidly in China,and a large number of market demands have also led to a rapid increase in the production of leisure foods.However,the start of the leisure food industry in China is relatively late,the overall production and processing level in the industry is relatively low,and product homogeneity is also serious.In the face of increasingly fierce competition in the food market,how to formulate effective marketing strategies for leisure food processing and production companies.attract more consumers and expand the market share of products.Therefore,this requires that leisure food companies use modern marketing theories to formulate effective marketing strategies and improve their market competitiveness.This article takes Shandong local S leisure food company as the research object,combines the marketing environment of S leisure food company and the sales status of the company,and distributes survey questionnaires to understand the relevant line of consumer consumption in the leisure food market,adopts consumer behavior and marketing.Theory,comprehensive analysis of the relevant data obtained,provide an important reference basis for the development of marketing strategies for S leisure food companies,and further put forward plans and recommendations for the development of marketing strategies for S leisure food companies through 4C marketing theories.This article consists of six parts.The first part mainly introduces the research background,research significance,related literature review,research purpose and content,research methods and technology roadmap.The second part mainly discusses consumer behavior theory and marketing theory.The third part mainly analyzes the marketing environment of S leisure foods and the status quo of S company's product marketing,and finds the main problems in the current marketing;the fourth part is the questionnaire design,data collection,data arrangement,results analysis and From the perspective of 4C theory,a cross-sectional and descriptive statistical analysis was conducted on the behavioral characteristics of consumers' purchase of leisure foods.The fifth part was from the perspective of 4C theory,proposed safeguard measures suitable for Sleisure food company's marketing strategy.The sixth part is the conclusion and prospect of this article.Through the investigation and analysis,this article proposes a marketing strategy that is of practical significance for S leisure food company,so that S leisure food company can gain more long-term development in the fierce market competition,and at the same time can guide the formulation of similar enterprises with S leisure food company.Effective marketing activities that are in line with their own development.