Britax Child Safety Seats Anshan Area Marketing Strategy Research

Since 2000,our country into the era of automobile high speed growth,the resulting traffic safety problem is increasingly outstanding,caused the wide attention of the public.A set of data released by the ministry of public security graphic: our country because of the traffic accident every year more than 18500 children under the age of 14 deaths,mortality is Europe's 2.5 times and 2.6 times in the United States,traffic accident has become the first cause of death among children under the age of 14.Correct use of child safety seats accident casualty rate can be reduced by 70%.However,the current vehicle child safety seat utilization rate is still less than 1%.To effectively control the traffic accident harm to children,our country to strengthen the policy guidance of child safety seats.Followed,the consumer's safety consciousness gradually improve,and China as a developing country,large population,the proportion of children,child safety seats market potential is very big,many child safety seat brand to the market,so the child safety seat the increasingly fierce competition in the industry.Through effective marketing tool,quickly occupy the market share,for each seat brand is particularly important.To effectively control the traffic accident harm to children,our country to strengthen the policy guidance of child safety seats.Followed,the consumer's safety consciousness gradually improve,child safety seats the increasingly fierce competition in the industry,through effective marketing tool,quickly occupy the market share,for each seat brand is particularly important.Based on the treasure to be brand as the research object,using the theory of marketing,of child safety seats in anshan area treasure to be brand marketing strategy for research.The full text is divided into six chapters.The first chapter is introduction,introduce the research background and meaning;The studies both at home and abroad.In this paper,the research framework and main content;Research ideas and methods.The second chapter is the introduction to the theory of marketing related,including marketing concepts;The STP theory,marketing and other related marketing theory 4 p theory.The third chapter is a treasure to be brand introduction,including the treasure to be brand profile,treasure to be child safety seat products is introduced,as well astreasure to optimum the positioning of the brand.The fourth chapter is the treasure to bebrand child safety seats in anshan area marketing environment analysis,the system of macro and micro environment and swot analysis.The fifth chapter is the treasure to be brand child safety seats in anshan area problems in marketing analysis.The sixth chapter is the treasure to be brand child safety seats in anshan area marketing strategy problem solutions.