Anshan Bank ATM Business Development Strategy Research

ATM has run successfully in China for nearly30years, at the beginning of theoperation, the commercial Banks is the ATM operation as an important supplement ofbank counter business, and not really use it as a profitable business in order todevelop.Therefore, ATM by many commercial Banks as a "face" project, developmentspeed is slow.In recent years, with the rapid development of economy in our country,people increasingly frequent economic activities, service for Banks and otherfinancial institutions put forward higher requirements.After entering the Chinesefinancial market, especially in foreign bank24-hour self-service Banks began toappear in cities.Managers begin to pay close attention to self-help bank, commercialBanks must have found that the construction of self-help bank ATM equipment, thus,as a financial self-service ATM project was attaches great importance to each bigcommercial bank, ATM in China ushered in the golden period of development.As animportant support of the local economy commercial Banks also found businessopportunities, began to develop its ATM business.This article launches the researchfrom the present situation of bank ATM operation in anshan, find out the problemsexisting in the bank ATM operation in anshan and corresponding improving measuresare put forward.In order to promote the development of anshan Banks, the authorfrom the perspective of long-term development, through the analysis of anshan bankATM business development conditions, development goals, positioning, ATMlocation, factors such as the operation mode of the ATM, formulate the developmentstrategy of anshan bank ATM, and put forward the safeguard measures, anshan bankATM business vigorously for the future to provide important reference.