X Company's Acrylic Product Business Strategy Research

China economy has achieved significant leap in the past 30 years,Company X,as a petrochemical leader in China,has also achieved big success in the past ten years,both parents companies are satisfied with what X has achieved in sales volumes,sales revenue,profit and ROI etc.However,as China economy is also slowdown in the years,and the oversupply is even worse especially in petrochemical industry,the plant utilization rate is low,the profit is on the downtrend.The business of Acrylics products in company X also faces severe competition.In the condition of oversupply,and profit decline to loss,what kind of strategy and measures shall be taken by the company,to ensure acrylics products remain ahead in the competition?By analyzing company X and its internal and external environment,this essay tries to find out the external threats and opportunities as well as its own internal strengths and weaknesses.By analyzing and comparing the feasibility of different strategies,this essay finally set the overall cost leadership with differentiation strategy as the strategy for Acrylics product of Company X.The main topics discussed in the essay include:To investigate internal and external environment of Acrylics products,and to compare the Opportunities and the challenges that Acrylics products facing;Try to find out strategy that shall be applied in Company for Acrylics products by combining theory with Acrylics Products situation.And finally suggest measures shall be taken to ensure the implementation of the strategy.Follow the main clues described above,the study process is:First to review the relevant theory to seek theory support,then investigate the external and internal environment Acrylics faces.Strategy and measures is raised base on above study.The study methods used in the essay include:combine theory with practice,Quantitative analysis and Qualitative Analysis.This essay is divided into five chapters.The first chapter is an introduction,describing the background and research methods and framework.The second chapter introduces the theory used in the essay and opinions stated in other essays.The third chapter is to investigate the external environment,includes environment of macroeconomics,industry and competition.The fourth chapter reviews the internal environment,includes the resources,the operation capability,the finance power.The fifth chapter describes the strategy and the measures shall be taken.The main conclusions achieved in this essay include:Company X has much more opportunities than challenges from analyzing the external environment.And Company X has more strengths than weaknesses in the internal environment analysis,and at the end,considering the actual situation Acrylics products face,the overall cost leadership with differentiation strategy is raised as the strategy for Acrylics products in Company X.