Study Of The Influencing Factors To The Yield Of Wealth Investment Products In China's Commercial Banks

With the increasing number of commercial banks and the continuous progress of China's interest rate market,China's commercial banks need to improve their core competitiveness through business transformation.With the growth of disposable income and the change of investment philosophy,residents' demand for financial products of commercial banks has increased dramatically.Bank financial products in the future has a lot of room for development.In recent years,in the personal financial business to carry out,China's commercial banks to make unremitting exploration and research,financial products are also expanding the scale.But in the development of the same time,we should see their own problems and problems.Today,often heard a bank financial products income difficult to honor the report,the proceeds can not be paid with the bank financial products have a great relationship between the yield,therefore,in order to rationalize the yield and design financial products,China's commercial banks personal wealth business income The study of influencing factors is very necessary.This paper mainly uses the combination of theoretical analysis and empirical analysis to study the influencing factors of the yield of financial products from the theoretical and empirical perspectives.First of all,the concept of commercial banking financial products,classification,development process and the status quo made a brief introduction and introduction of financial products yield theory.Secondly,it summarizes the influencing factors of the profitability of commercial banks' financial products from the aspects of macroeconomics and product design and analyzes the principle of influencing them.Macroeconomic factors include interest rates,inflation,economic development,stock market development and money supply.Product design factors include the duration,the bank's credit rating,and the underlying asset.Thirdly,it is an empirical analysis of the factors influencing the yield of financial products in China.In this paper,we use the time series regression model to explore the relationship between financial product yield and macroeconomic factors.It is found that interest rate has the most significant effect on the yield of financial products,and the industrial added value is the most significant.And finally put forward the specific countermeasures and suggestions to promote the rationalization of the yield of financialproducts in China's commercial banks from the perspective of commercial banks.These recommendations include: the establishment of bank financial platform,update the economic indicators database;to strengthen the economic situation of the pre-judgment;attention to the basic assets of the income;weaken the maturity factors;rational allocation of investment assets.