Financial Risk Analysis Of Internet Enterprises' Light Asset Operation Mode

The arrival of "Internet +" era rapid the development of Internet companies,more and more traditional enterprises rely on large-scale investment in fixed assets are facing the threat of replaced by these new technologies and new industries in the form of Internet companies,They through the application of light assets operating model,use of intangible assets like rich management experience,high quality customer resources,their own brand value,strong human capital and standardized process management,light assets and attention to operations,throw out a minnow to catch a whale,so that corporate profits maximize.In today's economic background,Light asset operation model because of its own characteristics obtain a good momentum of development,when its unique characteristics bring a lot of competitive advantage,at the same time,we can not ignore the attendant risks.Compared with the traditional enterprises,the Internet business environment is changing rapidly,the technology is changing quickly,the real estate depreciation is extremely fast,the unique profit model of the Internet enterprise leads to more uncertainties,so management requirements of enterprise managers' ability of identify the financial risk are also higher.At first,this article combs and introduces the theory of light asset operation mode and financial risk analysis,including the concept and characteristics of light asset operation mode,classification and application of light asset operation mode in Internet enterprises,as well as the definition,causes,analysis methods and means of circumvention of financial risk.Then,by choose of the typical Internet enterprise representative Letv as the research object,combine the development background and the characteristics of Letv's light asset operation model,through analysis of the financial statements and financial indicators,comprehensive and systematic analysis the financial risk of Letv.Finally put forward a series of risk prevention and control measures for the unique financial risk in light asset operation mode and draws the conclusion.