Light Asset Operation,Financial Risk And Organizational Performance:A Case Study Of Haier Group

It is difficult for the household appliance industry to adapt to the development of the Internet of things and the big Data era simply by enlarging the scale and the price war.As the leader of the household appliance industry,Haier Group has turned to the operation mode of light assets,and gradually changed from output to output service.Based on the case study of Haier Group's operation mode of light assets,this paper hopes to provide reference for China's home appliance industry and traditional heavy assets operation Enterprises,so as to promote the healthy development of Chinese manufacturing industry and realize the plan of "China Manufacturing 2025".The question of this paper is whether the implementation of light asset operation mode by Haier Group has improved its organizational performance and the financial risk of Haier Group in this process.Through the literature,annual reports,public reports,the collection and collation of related materials such as executive speech,this paper focuses on the dynamic analysis of Haier Group's implementation of Light asset operation strategy,such as marketing model changes,part of production outsourcing,increase research and development investment,active brand operation,optimize supply chain management,customer relationship management measures,And in the process of Haier Group financial risk changes,the last use of DuPont Analysis system to comprehensively analyze the Haier Group from the 2007-2016 organizational performance changes,in the analysis of organizational performance,this article selected and Haier Group subdivision of income composition,The market time and so on all aspects basically same but belongs to the traditional heavy assets operation the Mei Ling Electric Appliance carries on the comparative analysis,thus solves this article to study the question.The analysis of this paper shows that: firstly,the operation strategy of Haier Group's light assets will change the financial risk of enterprises;Secondly,Haier Group's operation of light assets can improve the organization performance,and improve the profitability of the enterprise outstanding performance.Of course,the operation of light assets is not perfect,Haier Group in the future in the in-depth transformation of light assets to clear positioning,clear their core competitiveness,but also to control the extent of reliance on the supply chain upstream and downstream funds,so that financing channels diversification.