A Study On Che Influencing Factors And Strategies Of Rual Internet Financial Development

Dualistic structure has always been the economic and social form of rural China,the rural development of China has been severely constrained by the capital chain breakage,the lack of refinancing channels and the small number of financial institutions,and the rural economy has not achieved the necessary development results.Comparing with the urban finance,China's rural financial development has stagnated,and there are many obvious problems in the development process,such as the low total amount of rural financial loans,unreasonable structure of supply and demand,slow development process,low efficiency of rural financial institutions.The problems in the development of rural finance in China,the agricultural development speed is slow,rural economy underdeveloped,farmer per capita income is low,rural finance is peremptory is financial system and deal with three agricultural problems weakness and crux,with the internet finance turned out,these problems have been solved better.This paper focuses on the impact of Internet finance on the development of rural finance,introduces the relevant concepts of internet finance and research actuality at home and abroad,elaborates the development course,development characteristics and influence of internet finance,and expounds the development phases of internet finance.From the empirical point of view,the relationship between rural financial market and agricultural development,peasant income and rural economy in Yongji County of Shanxi Province is found to guide the construction of rural financial market in Yongji County of Shanxi Province,and provide effective theoretical and practical basis for the research of rural finance.Secondly,we will understand the theory of financial development.This paper studies the theory of financial development,and synthesizes the rural financial development data of Yongji County,Shanxi Province,using SWOT analysis to analyze the present situation of rural Internet finance,and deeply discuss its internal strengths and weaknesses,external opportunities and challenges respectively.This paper analyzes the role of internet finance in the development of rural economy in China,then analyzes how the rural development changes after joining Internet finance,summarizes the influence of internet finance on the development of rural finance.At last,this paper puts forward some suggestions for the future development of rural Internet finance.Using a variety of research methods,quantitative analysis of rural financial development in the western provinces is analyzed,and the defects of rural financial development in Yongji County,Shanxi Province,have been put forward to make suggestions from perfecting the countryside financial market.The paper argues that the development of rural Internet financial market prospects,just unfolding,but also facing problems and challenges of the outside world of its own,so it needs to choose the path from the construction of Internet development of rural financial system,rural financial development strategies and suggestions on constructing the Internet system,Internet system three aspects of rural financial development are discussed.The author established modernization based on the SWOT analysis,through a questionnaire survey of farmers and financial institutions in Yongji city views and evaluation of the financial development of the Internet,the Internet in Yongji City,analysis of rural financial development factors,compared with the previous research works from a macro perspective,In order to play a role as a suggestion to see only a small part.