Application Research Based On EVA Model In Internet Enterprise Value Assessment

With the rapid development of China's economy,the Internet industry meets the market opportunities and the growing needs of people,leding the overall developmen t of the capital market.The popularity of mobile Internet makes people can do nothing without the Internet,to invest,to live,the Internet is closely related to people's life.“”The Internet plus " action,makes the Internet industry and various traditional industri es integration,traditional industries will use mobile Internet spring to achieve leapfrog development,only a " Internet plus the financial field will cover the entire Internet ind ustry.And with the application of Internet companies,Internet companies in the capita l market,the economic transactions will become increasingly frequent,most Internet c ompanies are in the rapid growth stage,faced with high income and high risk situation s and often complete the business expansion and development through a series of mer gers and acquisitions and other acts.So how to assess the value of Internet companies has become the concern of many investors,because for the Internet companies and ou r traditional enterprises in the business management model,there is a huge difference in the characteristics of the industry.In different stages of the life cycle,the performan ce of Internet companies,the value of the factors that reflect the performance of busin ess revenue,strategic development is not the same.Therefore,it is not appropriate to use the traditional value evaluation model to evaluate the internet.This paper selects the EVA metering model to valuate the enterprise.Which can truly reflect the connection between the profits and the captal.EVA can combine the characteristics of the internet company to do some adjustment of accounting,and reflect the true profits of the companies.This paper select the CFW company as a case study,and combine with the feature of the life cycle,use the EVA meter model to adjust.according to the business model of the case company.It will be more in line with the specificity of the Internet company.Based on the related theories of EVA and the life cycle of internet enterprises,this paper firstly takes an overview of the development of internet company,and dissects its merits,demerits and range of application.Then we make a deep analysis of the current evaluation model of internet enterprises.Furthermore,this paper discusses the feasibility and accuracy when the EVA is applied in the evaluation of company value.In addition,Based on the feasibility and veracity of the valuation of EVA that is to evaluate the value of Internet companies,we try to assess the value of CFW enterprises by EVA model,as well as the financial analysis of enterprise CFW.According to the financial analysis of CFW enterprise,its stage of life,the characteristics of Internet companies,and the indicators involved in EVA,this paper aims to make a reasonable forecast.By calculating the EVA value of the forecast period and the sustainable period,and then discount it,the inherent value of CFW is calculated.In this paper,through the use of EVA for Internet enterprise value evaluation,we try to find the merits of the use of EVA for Internet enterprise value evaluation,as well as its existing problems.Finally,this paper analyzes and classifies the defects and limitations of EVA in the evaluation of Internet companies,and provides some suggestions according to their defects.