Research On The Competitive Strategy Of SDZB Unicom Company Under Background Of The Internet Of Things

This paper analyzes the current development situation of things at home and abroad,combined with internal and external environment background SDZB facing the development of China Unicom's own past experiences and lessons of domestic and foreign operators of things business development,research Lu in the region SDZB Unicom users to use the company's business needs and communications market and industry status,in-depth analysis of the competitive situation SDZB Unicom market using SWOT analysis.And proposed on this basis SDZB Unicom's operating strategy,provide strong support for the development of the company,the more there is a strong practical significance.This paper is divided into five parts:The first part is an introduction and literature review,a review of business operations strategy theoretical literature for papers lay the theoretical basis.The second part was background research networking and communications industry enterprise status,the role of research in the development of things,clarify the link between development and networking communications companies.The third part is the internal and external environment for the development SDZB Unicom analysis through the use of PEST analysis,value chain analysis of the overall development environment SDZB Unicom careful analysis,to lay the foundation for the informative essay writing.The fourth part is to develop SDZB Unicom operations strategy.Situation in the company based on external analysis using SWOT analysis,on the basis of existing theoretical guidance,a clear strategic positioning SDZB Unicom in the development of things in the background and future operating strategy to achieve sustainable development.The fifth part is the implementation of measures and safeguards system SDZB Unicom operational strategy.The company proposed based groups,families and individuals implement policies and safeguard measures from the organizational structure,human resources,industrial chain,corporate culture,protect the company's operating strategy successfully implemented.Through this study,the conclusions are as follows: one is using SWOT analysis method,based on the existing theoretical guidance,the company's internal and external situation in-depth analysis,clear the SDZB Unicom in the IOT development strategy under the background of the future and realize the sustainable development of the competitive strategy.Two is to develop a detailed implementation measures and protection system for SDZB Unicom's competitive strategy.Based on the group,family and individual implementation strategy,the paper puts forward the safeguard measures from the aspects of organizational structure,human resources,industrial chain,enterprise culture,to ensurethe smooth implementation of the company's competitive strategy.