Research Of Bussiness And Market Development Strategy Of The Internet Of Things In China Mobile Communications Corporation Hainan Branch

The Internet of things,as the third wave of information in the world,is gradually occupying the main position of the market.Based on the market analysis of the Internet of Things in the market competition environment of Hainan Chinamobile,this paper aims to establish the centralized operation mechanism of the Internet of Things,create a good information development environment and train the company's market-expanding service personnel,and put forward innovative and efficient enterprise mechanism safeguard measures and market development measures for the "new opportunities".This paper takes Hainan Chinamobile as the point mapping and Chinamobile as the background,analyzes the regional environment and the internal and external environment by using the situation analysis method.Under the development opportunity of the Internet of Things in the new era,Hainan Chinamobile Internet of Things business should focus on market expansion,rationally allocate resources structure,and build a "company-individual""Integrate cooperation,optimize the industrial structure,seize the "key marketf" of Hainan Internet of Things,and then show the important measures of Hainan Chinamobile in market development:in the "Eco-IOT","Smart Block" and "Dalian Connection Strategy"three plates,to enrich the production chain,expand the mass market,government market as the main structure.Building a core service level as a supplement,rapid construction and development of Hainan Chinamobile Internet of things.