Analysis And Suggestions On The Destinations Image Form The Perspective Of Holistic Tourism For Dengfeng City In Henan

To a great extent,the competition among the tourism destinations is the competition of image,And tourism destination image is one of the most critical factors in attracting tourists.The results of the study of the tourism destination image can help the destination manager recognize the local strengths and weaknesses.Then they can manage destinations better,and achieved good overall benefits.After 30 years development,Defeng tourism has made great progress,access to gratifying achievements.However the formation of a single tourist tourism products for many years have become increasingly unable to meet the needs of tourists,over-reliance on the development concept of Shaolin Temple needs revolution.“Holistic tourism destinations development”is an important means to crack Dengfeng tourism development dilemma,to creat a city and tourism colliding interactive development model,to implement from the independent construction of scenic spot,and a single scenic spot to the integration service function of the whole city as a destination across the construction,to promote tourism to the transformation of urban tourism.Based on the analysis of the“holistic tourism destinations development”idea,follow the angle of theory and practice,this paper defines the connotation of tourism image and the connotation of global tourism,and combs the relevant theoretical basis and research.This paper discusses the relationship between tourism image and holistic tourism destinations development,and make a research to every tourist who went to Dengfeng before.This paper analyzes the tourism image system of Dengfeng from three aspects:the original tourist image,the tourism image and the compound tourism image.This paper explores Dengfeng tourism image of the various aspects of the deficiencies and problems,and from the perspective of global tourism Dengfeng tourism image to enhance the development of countermeasures and suggestions.The research results will discuss the attribute structure of the tourist destination image,and also provide the theoretical basis and practical train of thought to enhance the tourism image of the case.Dengfeng tourism image and holistic tourism destinations development has a close fit relationship.The research shows that the tourism image,especially composite tourism image elements are consistent with the concrete work in the development of the global tourism,including the elements of the infrastructure,the elements of the tourism facilities,the elements of the natural environment and the elements of the social environment.Tourism image of the overall perception and the construction of a unified holistic tourism destinations development,especially in the construction of eco-city and urban tourism in the building.Tourism image of the overall marketing is also consistent with the concept of global tourism development,the concept of global tourism development focus on all-round,systematic development ideas,and tourism image of the overall marketing also stressed this idea.Regardless of global tourism,or full marketing,both pay attention to the all-round tourism and systematic integration.By analyzing the 366 questionnaires obtained in the Dengfeng tourism market survey,it was found that the Shaolin Temple,the Kung Fu and the Buddhist Zen were among the top three in the original tourist image,followed by the letter of the letter,the martial arts school,"Zen Shaolin music ceremony",Songshan,heaven and earth in the middle.In the cause of tourism image,the highest degree of tourists is the Kung Fu capital,followed by Zen ancestral and heaven and earth.In the aspect of compound tourism image,there are five factors such as tourism resources,recreational facilities,public facilities,natural environment and social environment,which have high satisfaction in tourism resources,recreational facilities and social environment,in public facilities and the natural environment has room for improvement.According to the development concept of " holistic tourism destinations development " and public management theory,stakeholder theory and eco-city theory,this paper puts forward the following suggestions to enhance the tourism image,including improving urban tourism infrastructure,improving the city's ecological environment,guiding the community residents to integrate and establishing a compensation mechanism for the interests,implementation of the"Internet +" to create a smart tourism city,enhancing the core engine tourism product development supporting mass tourism products and holistic tourism destinations image precision marketing and so on.In the aspect of improving urban tourism infrastructure,recreational facilities,domain transportation,travel toilets,communications facilities need to focus on upgrading.In the aspect of improving the ecological environment of the city.The riverbank landscape is proposed to be beautified,and the ecological environment of the urban key areas is proposed to be beautified.The surrounding environment of the key tourist attractions hotel is proposed to be improved.The natural environment around the city and the atmosphere environmental quality is proposed to be improved.There are many other specific recommendations,too.In guiding the community residents to integrate and establish the compensation mechanism,it is suggested that in the development of tourism to attract foreign tourists at the same time,taking into account the comprehensive interests of community residents also the ethical requirements of global tourism development.In the implementation of the "Internet +" to build intelligent tourism city,it is recommended to actively implement the"Internet + tourism" to build a unified information management platform to enhance the level of digital management.In the promotion of the core engine tourism product development supporting public tourism products,we must first ensure that the Shaolin Temple core engine driving force,to attract the basic tourist market,followed by mining Dengfeng heavy Confucianism and Buddhism cultural resources,martial arts cultural resources,natural geological resources,Folk cultural resources.In the global tourism image accurate marketing promotion,to do a variety of comprehensive and effective precision with the close.This paper attempts to contribute in the following aspects:First,in the research perspective,there is little domestic and international tourism image study on the holistic tourism destinations development.This paper discusses the theory of tourism and tourism image of the fit between the relationship.Secondly,in the research methods,this paper analyzes the current problems of Dengfeng tourism image by means of literature review,questionnaire survey,depth interview and statistical analysis.Finally,on the conclusion and countermeasure suggestion,this paper puts forward the suggestion of enhancing the image of Dengfeng tourism in the field of tourism that meets the requirements of the times.