Research On The Influence Of Netease Profit Model On Company Value

Since the Internet entered Chinese,through the long twenty years,during this period of time,the network technology and the society in the development of the Internet,also gradually from an emerging technology into people’s life,and the unique rare and the traditional profit model for different attention.NetEase as one of the earlier development of the Internet Co,its wide range of business,profit model is representative of the entire industry is a good example.By reading a lot of literatures at home and abroad and analyzes its content,and to study the current development status of the Internet,you can find more and more enterprises gradually found on innovation,the degree of importance of the profit model is much larger than the products and services.Therefore,a reasonable and effective profit model will determine whether the enterprise core competitiveness it fully play out,the rational integration of company resources,optimize the structure of products and services,so as to obtain profit in business sales,and stakeholders to achieve a win-win situation.Today’s Internet companies already have a variety of profit model,but it is far from the limit,profit model will continue to evolve with the development of the industry and enterprises.In the current economic environment,an assessment of the value of a company is essential.The academic research on the valuation of the company has been relatively perfect,and the market method and income method are widely recognized and used in the world.Through the research on the profit model of NetEase,as well as the analysis on the value of the company,described the company from its inception to the present each kind of business the corresponding profit model,respectively,online games,advertising,mail and electronic commerce.With different profit model as the main line,through the use of market method and economic value added two kinds of methods to calculate the value of the company found the NetEase,NetEase profit model from the data obtained,and then aiming at the problem of modification of development strategy,so as to effectively expand the value of the company.