The Profit-Making Model Of SNS Website In China

In the year of 2005, the News Corp. purchased the MySpace for 580 million U. S. dollars. Two years later, the Microsoft spend 240 million U. S. dollars to own 1.6% stake in Facebook. In April 2008, the America Online paid 850 million U.S. dollars in cash to buy the British biggest socialnetworking service website——the Bebo. This SNS websites buying tide hasshown that how the IT companies appreciate SNS websites' significance and value. However, there is not much optimism how the SNS websites can make profits. This study aims at analyzing the SNS websites' operating mode, explore their commercial value, and attempt to figure a better commercial pattern for them.SNS is the abbreviation for Social Network Service, or Social Network Software. It refers to a certain kind of website which provides a networking platform for social intercourse. It is based on the well-known American psychologist Stanley Milgram' Six Degrees of Separation Theory (alsoreferred to as the "Human Web")——if a person is one step away from eachperson they know and two steps away from each person who is known by one of the people they know, then everyone is at most six steps away from any other person on Earth. The SNS develops this theory on the Internet. People may transform their social network from reality to online, meanwhile, the website help them link to each other, which forms a larger chain of relationship connected more people. Under certain circumstances, this chain may apply to some particular needs.At present, the SNS site in China is just a newborn. Its profit-making pattern is far from fully developed. The operation of the SNS is a systematic project, which involves many complex elements. In this study, the author mainly focuses on the audience behavior analysis and the marketing ploy to explore the perspective of profit-making model. The author argues that, there are three ways for the SNS website development. First, the Internet advertising; Second, develop value-added services to charge the network users directly; Third, organize an e-business community, deduct certain percentage of money from each user's transaction. The SNS today is growing faster. This study is likely to contribute on its development and give suggestions, for a better future.