A Study On Motivation And Satisfaction Of Camping Tourists In Changsha

With the high-speed development of Chinese tourism industry,traditional sightseeing tourism cannot meet the current demands of tourists,who begin to pursue the personalized tourism,pay more attention to the experience value during the traveling and desire to comprehend the nature in the process of tourism experience.The development of camping complies with the requirements of tourists,which provides a greater platform for tourists to experience the nature,and offers a development opportunity for the tourism destinations which mainly rely on natural sightseeing as well.The development of camp tourism abroad started earlier,along with much more research literature on this aspect and a wider range of research,and the content is related to everything from the camp construction development,product design to the management and camper behavior,etc.The development of camping tourism in China starts late,and it is still at the primary stage,with the research content is mainly about the development and construction of camp,product design,etc.On the basis of this research background,the paper conducts an investigation on the campers to enrich the content.The paper adopts documentary analysis method and questionnaire survey to research on the camping tourists in Changsha.Through field investigation of Bancang camp and relevant network survey,360 effective questionnaires are obtained.The paper uses the combination of qualitative analysis and quantitative analysis,together with the tourism experience theory,consumer behavior theory,life form theory,as well as customer value theory to analyze the camping tourists’ behaviors in Changsha.At the same time,the paper applies factor analysis,IPA and RDA to conduct the analysis on the motivation and attribute of camp,so as to draw a conclusion that "Subjective Demand" is the main motivation for camping respondents;"camp sanitation facilities,water and electricity facilities(3),field features and facilities(such as location,size)(4)","cleanliness of camp(12)","management regulations in the residential area(13)"and "toilet facilities(17)" are five attributes that play a decisive role in selecting camp and camping experience for the camping tourists.Through the comparison with the research results abroad,the paper comes to the following conclusion:first,the respondents’ main ambassadors motivated the subjective demand motive;second,the respondents compared the camps to the infrastructure and environmental protection;third,the respondents do not pay much attention to camping related services.Finally,on the basis of the above conclusions,the author puts forward some suggestions for the development of camping tourism and points out the shortcomings of this study.