Research On Demand And Influencing Factors Of Tourism Products In Camping

As a strategic pillar industry in the modern times China's sustained and rapid socio-economic development,also accelerated the development of China's tourism industry,and people's demand for tourism also showed a diversified,personalized trend,and a tourism from to cater to this kind of tourism needs is-Camping tourism that has gradually growing into a new format in the development of China's tourism industry,this type of tourism is gradually becoming one of the most popular modes of tourism in the world today.It has also been a topic of concern for tourism workers in developed countries in the West.It is also a diversified lifestyle.But China's camping tourism developed relatively late,The survey data show that by the end of 2015,the number of campuses nationwide more than 500,and high-profile,high-volume camping,but the number of campuses less than hundred,while China's potential camping tourism consumer market is in the realization of the big step growth.Research the characteristics and influence mechanism of the development of camping tourism products in Hubei province.It has theoretical and practical reference value to the development of camping tourism and tourism in the development area according to the economic situation in the region and the tourism consumption market.Based on the study of camping and tourism in China and abroad,this paper analyzes the concept of camping tourism and campground,clarifies the theoretical basis,and uses the theory of demand hierarchy,tourism motivation theory,experience economy theory and tourist satisfaction theory,This paper uses the sample survey,data sampling and analysis,mathematical statistics analysis,qualitative and quantitative analysis,horizontal and vertical comparison analysis,and the camping tourism products in Hubei Province as the research object.Through the study of 7 well-known camps in Hubei province,And analyzes the basic situation of camping tourism in Hubei Province,the characteristics and influencing factors of tourists' behavior in camps.Paper uses the satisfaction model to diagnose the development of campgrounds.At the present stage,for the occupational stability,high income,young people,prefer to relax the hot spring type and car camping type.And the existing camping tourism product evaluation is moderate,camp security and security facilities are not strong,camp services are weak,network information Current Situation and Deficiency of Camping Tourism Development.On the basis of research,according to the economic development of Hubei Province,social conditions,to optimize the government to guide the role of industry regulations and standards of sound,adjust the development of camping tourism in the region to form a structured,network,radiation area,the implementation of camping tourism enterprises Brand,the chain of operations,adjust the profit model and other countermeasures.To improve the efficiency of the development of camping tourism in Hubei Province,the construction of tourism characteristics of the type of camping tourism industry to create a new economic growth breakthrough,to enhance the healthy and sustainable development of tourism within the region.