The Research Market Method Of Return To The Source Wheat

The background of this study is the response of supply side structural reforms proposed by Premier Li Keqiang requirements,the breeding technology of bioaugmentation,change the breeding direction from high yield to high quality nutrition transformation,structural adjustment of China's wheat,improve our wheat supply quality,provide more from the rich natural,nutrition and safety of nutrition and health food agency will better meet the people's diet structure from the original full to meet the basic needs of higher requirements to eat healthy health care needs change.In this paper,we focus on the Hui-Yuan Wheat product,and apply marketing strategy theories to investigate and analyze its external and internal environments.For external analysis,we apply the PEST framework.Moreover,on top of the internal and external analysis,we apply the SWOT framework and specify the strengths,weaknesses,opportunities,and threats faced by the product.This naturally leads to our market segmentation,targeting,and positioning.Finally,under the umbrella of the 4P theory,we discuss and propose a marketing mix strategy for the Hui-Yuan Wheat product,detailing aspects including product,pricing,distribution channels,and integrated marketing communications.Conclusion:The Hui-Yuan Wheat product should target the health food market.When practical and effective marketing and marketing mix strategies are implemented,this product sees a positive market prospect.Information on the Hui-Yuan Wheat:This wheat is a hybrid of the commonly seen little brown wheat and a certain species of wild weed.This hybrid traces the genetic traits of original wheat in history,and is rich in varieties of vitamins,amino acids,and trace elements.It is grown in the area neighboring the historical birthplace of the Yellow Emperor and the Shuang-Ji River,a fertile land ideal for wheat production around the 35th parallel north.Indeed,this land bore the famous Peiligang agricultural civilization back to 9000 years ago.