Strategic Management Study And Positioning Analysis On YX Company

TiO2 price,which was influenced by the recovery of the international financial crisis and the rapid growth of the domestic real estate,increased by years from 2011.However,the global price for TiO2 market continued declining at the end of 2013.Meanwhile,some major TiO2 manufacturers in China have expanded their production capacity in recent years,which resulting in the serious overcapacity for TiO2production.Specially,Chinese TiO2 enterprises were a major turning point in 2014,causing TiO2 production losses and shutdown for the small and medium enterprises whose capacity is no more than 50000 mts per year due to the weak demand in some mainly industries like Coating,Plastics etc..Evenly some high-profile,large-scale TiO2 enterprises in China that their capacity is beyond 100,000 mts per year were also at a loss firstly.At present,YX company is in a period of starting a new undertaking.Many other strategic issues like how to choose the direction of development and study strategic management research for the survival of enterprises has great importance.Strategic management will help YX company to guide the right development direction.And efficient management will have a competitive advantage in the brutal market competition and ensure the sustainable development of YX company.starting from the basic situation of YX company,analyzes its external strategic environment,and looks for internal strengths and development opportunities by combining internal strategic environment.Based on SWOT analysis and Porter "Five competitive" model as well as the BCG matrix Picture.This paper sets the position of enterprise development and its strategy path selection as well as implementation of key points,and definitudes strategic direction of enterprise development.But the implementation of development strategies in YX company need management to be as a support.Therefore,the paper finally describes specific embodiments of enterprise development strategies.And the specific embodiments will be effectively implemented by the following five aspects in order to develop a workable YX company's development strategy,from the Pay System Changes,Operational Efficiency,Sales Change,Financing and Inventory of Assets,the whole process of Quality Supervision.