Leo Shares Cross-industry Mergers And Acquisitions Motivation And Performance Research Of Shanghai Diffuse And Cool

In recent years,with the rapid development of China's capital market,m&a has become one of the important means of enterprises bigger and stronger.Now in the stage of transformation and upgrading of China's economy,many traditional business of the listed companies with their own advantages and present situation as foothold,break through the conventional industry mergers and acquisitions,they use the way of asset reorganization epitaxial fusion with high potential of emerging business,such as the national our country support the development of Internet business,through cross-industry mergers and emerging business,business transformation,adjust the structure of the business,complementary advantages and disadvantages,improve operational efficiency of the company as a whole to deepen the business structure adjustment,make the company to diversification development.Digital marketing industry has the characteristics of high growth and high development,nearly two years by the national attention and support.Therefore,traditional enterprises digging a new profit growth point,create more wealth for shareholders,the development prospect of digital marketing field become a swimmer in the field of it into the new economy.Leo stock is A share in the traditional enterprise by the earliest cross-industry mergers and acquisitions to enter the emerging field of digital marketing company,has certain representativeness.Therefore,this article will Leo stake in mergers and acquisitions Shanghai diffuse and cool as the research object.This paper introduces the merger and acquisition of relevant theories,including the concept of mergers and acquisitions and mergers and acquisitions performance and research methods of several kinds of mergers and acquisitions motivation and m&a performance theory.Combined with Leo shares the particularity of cross-industry mergers and acquisitions Shanghai diffuse cool,mergers and acquisitions motivation theory to select the efficiency theory,agent theory and synergy theory.This paper advance through the combination of financial indicators and non-financial indicators to evaluate the performance of mergers and acquisitions,so m&a performance theory to select the financial index method,EVA method and non-financial indicators of the three methods.Secondly this paper Leo shares through for cross-border mergers and acquisitions-digital marketing industry present situation are introduced,and combined with the big background of the development of high-speed Internet analyzes the development trend of the industry.Finally this paper introduces the core part of the Leo shares cross-industry mergers and acquisitions cool through Shanghai,through the simple introduction to the process of both mergers and acquisitions and mergers and acquisitions,correctly analyze the Leo shares of mergers and acquisitions,and through the three methods of performance evaluation of Leo shares are analysed in detail on the performance of mergers and acquisitions,in order to test whether the m&a behaviors has reached the expected goal.This article through to the above case studies,found that Leo shares through the cross-industry mergers and acquisitions,its main business transformation has been basically achieved,it also increased enterprise's performance level,the strategic target,also at the same time will integrate digital marketing with traditional business,achieved its strategic transformation.Leo shares belong to the traditional enterprise,through the cross-industry mergers and acquisitions Shanghai cool diffuse into the emerging field of digital marketing,is A crossover success,its m&a experience and countermeasures can make many established companies of the a-share market in our country,in order to get rid of the bondage of traditional industry developmental delay.