Study On The Motivation And Performance Of Kingsun Share In Merger And Acquisition Of Guangzhou Longwen

Mergers and acquisitions,as a common economic activity in the capital market,are always favored research topics in academia.Enterprises hope to acquire a more favorable market position,acquire more resources,and increase corporate value through mergers and acquisitions.In recent years,mergers and acquisitions transactions of listed companies have mainly occurred in the same industry,but as the market economy continues to mature,and companies have gradually diversified and operated in groups,cross-industry mergers and acquisitions activities have also increased.It is worth noting that from the actual situation,cross-industry mergers and acquisitions are often accompanied by more risks,which also leads to enterprises after the completion of mergers and acquisitions generally face poor performance after the mergers and acquisitions,low resource integration efficiency,and mergers and acquisitions results are not as expected.Therefore,the motivation of cross-industry mergers and acquisitions,and on this basis to evaluate the performance of cross-industry mergers and acquisitions,and to analyze why cross-industry mergers and acquisitions performance is not ideal has become a subject worth studying.This study focuses on exploring the performance changes caused by Kingsun Share's cross-industry mergers and acquisitions of Guangzhou Longwen and its causes.In order to effectively solve this problem,this article uses an exploratory case study method,based on efficiency theory,market power theory,industry cycle theory,and diversification theory,the above research problems are divided into three decomposition problems: one is mining What is the motivation of Kingsun Share's cross-industry mergers and acquisitions of Guangzhou Longwen;second,on this basis,explore what kind of performance changes this merger has brought to Kingsun Share;finally,analyze the deep-seated causes of performance changes.Based on the above research questions,the specific research ideas of this paper are as follows: Based on combing the relevant literature on cross-industry mergers and acquisitions at home and abroad,this paper analyzes the motivations of Kingsun Share's cross-industry mergers and acquisitions in Guangzhou Longwen,and studies KingsunShare from the dimensions of short-term performance and long-term performance.The performance change of Guangzhou Longwen in cross-industry mergers and acquisitions of shares finally draws relevant revelations and makes recommendations for cross-industry mergers and acquisitions of other listed companies in the capital market.Through the research of this paper,it is found that: Kingsun Share made the decision of cross-industry merger and acquisition of Guangzhou Longwen under the impetus of the downward pressure of the industry and the establishment of the basic education and training industry chain.But did not boost Kingsun Share's performance.Kingsun Share did not perform as expected in terms of short-term market response,financial impact,and merger and acquisition resource integration efficiency.The transformation strategy for merger and acquisition planning was not completed.Choose the right merger and acquisition target,attach importance to cross-industry merger and acquisition resource integration,and fully grasp the policy dividend.This article aims to provide concrete and effective measures for listed companies to successfully carry out cross-industry mergers and acquisitions by studying the case of Kingsun Share's cross-industry mergers and acquisitions in Guangzhou Longwen,so as to avoid and reduce the risks they may face in their mergers and acquisitions and reorganization activities,so that they can play Out of its due synergy effects,while improving scale efficiency and improving market performance,so that listed companies can obtain strong potential for long-term development.