Analysis On Investment Efficiency Of Zoomlion Heavy Industry Science And Technology Corporation

As the core problems of enterprise financial management,investment is the guarantee of the growth of enterprise cash flow and the important expression of enterprise growth ability.It is also an important factor that directly affects enterprise value.Therefore,in order to continuously enhance the value of the enterprise,we must enhance the efficiency of corporate investment activities.The efficiency of investment continues to increase and the value of the enterprise increases accordingly.Professional machinery industry as a production of machinery and equipment,production tools of the industrial sector,both for the national economy to provide equipment security,the development of every one sector needs to meet the requirements of the corresponding equipment;and the transformation of the national economy to provide protection,the country's development is to rely on technological progress,the transformation of various departments,which requires professional the machinery industry for all departments to provide updated equipment;also for the national economy to provide service guarantee,not only for heavy industry,light industry,agriculture and other departments to provide services,but also for the people to provide goods.This article select the professional machinery manufacturing Zoomlion as a case for the professional machinery manufacturing industry to provide a useful reference.First of all,this paper combines the theory of investment efficiency,analyzes and the summarizes of the three aspects of investment efficiency definition,inefficient investment and non-efficiency investment.Secondly,on the basis of the relevant theoretical analysis,select the indicators that can reflect the investment efficiency of enterprises and can be expressed by data calculation.At the same time,the indicators are processed to make the indicators more intuitive,so that it can reflect a comprehensive reflection of the investment efficiency of enterprises,and the formation of investment efficiency index system.After that,the investment efficiency of Zoomlion,is analyzed from six aspects: investment expenditure,investment opportunity,investment utilization ratio,cash flow,financing status and investment returns.And draws the conclusion: Zoomlion,has low investment efficiency and the investment is insufficient.The reason is mainly due to the poor financing ability of internal sources and the incentive and prevention of management,which makes the investment efficiency of the case enterprises poor.Then,this paper puts forward some suggestions on how to solve the problem of investment efficiency is not ideal and improve the investment efficiency from three aspects.First,to strengthen government support for enterprises: to stimulate domestic demand,the Government has a policy effective and efficient implementation of industrial machinery and adjust the industrial structure and stimulate market demand;reduce the restrictions on enterprise financing,simplify the process of enterprises in financing,so that enterprises can raise funds multi-angle.Second,to improve the ability and proportion of internal sources of funds: to further promote the strategic transformation of enterprises,improve the receivable turnover,adjust their capital structure to improve their competitiveness and adapt to the macroeconomic environment,the ability to Improve the ability of enterprises to obtain the source of funds.Third,to strengthen the executive pay compensation incentive Zoomlion and the introduction of equity incentives to encourage long-term approach,while reducing the consumption of hidden management overhead.Finally,the shortcomings of the study and put forward the prospects.