Research On The Marketing Strategy Of Ziniu Organic Fertilizer In Bayannaoer Deyuan Fertilizer Co., Ltd

With the transformation of business activities from company oriented to market-oriented,the role of the market is increasingly prominent.If an enterprise wants to win in the market,it must understand the market,products and competitors,and pay more attention to marketing,formulate effective marketing strategies,and conduct in-depth marketing research.At present,the market potential of organic fertilizer is great and the market competition is fierce.How to investigate and understand the current situation and development trend of domestic organic fertilizer market scientifically and objectively is very important for the sales of Ziniu organic fertilizer products produced by Bayannur Deyuan fertilizer Co.,Ltd.(hereinafter referred to as Deyuan fertilizer Co.,Ltd.).This paper introduces Deyuan fertilizer company and Ziniu organic fertilizer,analyzes the marketing situation,market environment and internal environment of Ziniu organic fertilizer,and makes SWOT analysis of the market of Deyuan fertilizer company,and makes market segmentation,targeting market selection and positioning of Ziniu organic fertilizer marketing strategy.From the product strategy,price strategy,channel strategy and promotion strategy,the marketing strategy of Ziniu organic fertilizer was formulated.Finally,from the introduction and training of professional talents to improve the logistics security system,this paper analyzes the implementation of marketing strategy of Ziniu organic fertilizer.The purpose of this paper is to adjust and optimize the marketing strategy of Ziniu organic fertilizer products in real time and improve the marketing ability of Ziniu organic fertilizer of Deyuan fertilizer company.