Research On The Marketing Strategy Of Investment Software Platform Under The Background Of Internet Finance

During the financial development of the Internet,the financial information service industry has also been a great influence,and gave birth to the service mode of traditional financial services innovation.More and more financial services network platform developed such as bamboo shoots after a spring rain,and pay more attention to a series of main business services.The development of the investment software platform industry is inseparable from the scientific marketing strategy,and the stock analysis software,as the most direct industry products,is a good tool for the development trend of the stock industry.Under the complex Internet financial development environment,how to enhance the competitive strength of the investment software platform and improve the competitiveness of the stock industry is a serious problem that must be faced and solved.How to find a more targeted direction of development,how to meet and meet the needs of customers,how to price competition,how to channel competition are the key issue.As a typical representative of the Internet banking industry,Flush software is currently one of the comprehensive development of higher quality software.This paper selects the Flush software as the research object to explore the status quo of industry development under the background of the development of the Internet in the financial research.It summarizes the problems in the development process and puts forward the corresponding solutions to the problems.Through the analysis of the status of the Flush software market environment and the industry,combined with the Internet financial development trend,this paper aims to find a breakthrough point in marketing.At the same time,in the formulation of marketing strategies of Flush software,this paper try to make the market positioning marketing strategy and development path.By determining a clear marketing strategy development target,this paper puts forward the marketing combination strategy more specific.Finally,this paper concludes the security system of marketing strategy of Flush software implementation.