Research On Logo Redesign Of Domestic Automobile Brand

The present stage,the auto industry competition is intense,automobile enterprises in order to better development in the competition,must understand is undergoing tremendous changes,and takes the game and the competitors.Speed instead of the sound;Intangible assets is becoming more valuable than tangible assets.A unique creative,especially when it is associated with a great brand concept,can largely change a company's development prospects.And a good brand identity is able to make the car companies intangible assets takes root in people's minds.Brand identity is not a simple graphics already,it is representing a brand image in people's minds,and the spread of brand concept,but also the important bridge connecting the goods and the consumer.A brand from scratch,from unknown to known,from local to move towards the world,in the process of brand building,brand logo is after several changes,such as time goes on changing the behavior of the logo,is by no means follow suit,also is not accidental,its behind has its own rational thinking and development needs.Most of domestic automobile enterprises in the beginning of creation without the brand consciousness,with the passage of time and the continuous development of the enterprise,in the process of brand building,to the domestic market,and to the overseas development and international brand competition,domestic cars need to reset the logo to change corporate image,brand identity through establishing enterprise status.This article through the research of domestic automobile enterprises in brand building replacement,to explore the domestic car brand construction in the id reset what should follow the principle of,can get good results,for domestic enterprises in brand building logo reset to provide theoretical support.