TP Property Insurance Company Car Dealer Business Marketing Strategy Research

At present,some of China's insurance companies use a simple and extensive mode of operation,lacking of effective regulatory mechanisms,and resulting in relatively low operating efficiency,while some insurance companies even maximize the pursuit of real interests.The implementation of a series of illegal acts,resulting in auto insurance market Order is more chaotic,but also a serious violation of the legitimate rights and interests of consumers,so it suffered huge losses,which is a serious threat to the steady development of China's commercial insurance companies.Based on the development of the insurance industry,the competitive environment and the market environment in the insurance industry,this paper expounds the importance of TP property insurance companies seeking effective marketing strategy in the development of the industry based on the basic data,the oretical analysis and argument argument.Through the analysis of the market of TP property in recent years.This paper analyzes the causes of the marketing strategy of enterprises in different stages of development,through the series of research,coming up with the place where the marketing theory and strategy of the company need to be improved,and use the theory to practice.By development in the future to provide a reference value of the marketing strategy research program,we will make great achivements.