Research On Optimization Of Customer Relationship Management System In S Commercial Bank

Domestic banks are pulled in fierce competition,because they are facing powerful competitors.With the increasingly deep opening to the outside world in finance,more and more domestic upmarket share is in possession of the foreign banks.Besides,information technology has accelerated the development of the Internet-based banking.Different kinds of banks,including domestic banks,foreign banks and internet-based banks,can provide homogeneity – oriented production and service,which makes customers keep their choices open.In addition,market-based reform of interest rates has reduced profits of banks.Based on current conditions,how to develop and manage therelationship of customers has become an important issue needed to be discussed in a long time for the domestic banks.The core strategy of domestic banks should be focused on fighting for market share and customers.Considering customer relationship management theory,domestic banks should define their customer classification principles to feed various customer's requirements with differential production and serviceby aid of advanced information technology.Only in this way can domestic banks advance win-win cooperation with customers.This thesis starts with comparisons of customer relationship management theories home and abroad.Based on these theories,this thesis aims to make research on problems and reasons in terms of application of customer relationship management system in an example of S Commercial Bank.In order to seek effective ways to optimize customer relationship management system,safeguards are needed,thus customers can be provided with differentiated services.It is an inevitability that S Commercial Bank can improve its competitiveness and influence by optimizing customer relationship management system.Last but not the least,it will be something worthy that this thesis can summarize a little experience for other shareholding commercial banks in construction of customer relationship management system.