| Mobile shopping is a form of electronic shopping,consumers buy products or services on mobile devices through the wireless network.Mobile shopping can provide consumers with the convenience and position consciousness,context awareness and other personalized services.The personalized service will increase the value of mobile shopping significantly and distinguish with the traditional shopping on the network.At present,more and more mobile shopping platform will combine shopping and community,such as red book and mogujie.com.When the traditional e-commerce can not meet user demand,the social commerce has emerged.The content delivery is combined with shopping guide,users will have the desire to buy the product when reading the community contents.The e-commerce platform will change from ’the shelf type’ to ’the community’,with the former taking the product as the center and the community taking the consumer as the center.The concept of social commerce was put forward by Yahoo Corp in 2015,and there is not a standard definition of social commerce,but it is generally believed that social commerce is the combination of e-commerce and social media.At present,the studies about the relationship between the community and shopping platform is still relatively small.This paper mainly studies whether the user community will affect the trust on the e-commerce platform,even will affect purchase intention of consumers.This is the problem we want to solve in this paper.Through the experiments we obtained that experience information has higher source credibility and quality than non experience information.At the same time,the study confirms that the information from the user has higher source credibility.Source credibility and perceived quality of the information has a positive relationship with the trust on the shopping platform.When consumers have a higher level trust,they will increase the purchase intention on the shopping platform. |
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