Empirical Study On Factors Influencing Idea Adoption In Open Innovation Community

With the increasing global competition,shortening innovation cycle,changing user demand and other challenges,many enterprises at home and abroad began to change the closed innovation model into open innovation model,so they can fully integrate internal and external resources to explore new innovation model.With the development of Internet technology,especially the birth of Web2.0,user generated content has become the leading factor.In this context,many Internet based innovation model emerged as the times require,in which open innovation community(OIC)as a more effective model has been adopted by many enterprises.Through open innovation communities,companies can conduct online communication and collaboration with users,they can collect a large number of information and knowledge much-needed timely and accurately to response to external environmental changes,and can also encourages external users to participate in enterprise innovation activities.With open innovation community enterprises can develop products and services quickly to meet the diverse needs of the market and customers,thereby improving market competitiveness.First,this paper makes a literature review on open innovation and open innovation community,and then puts forward the research hypothesis of the influence factors of ideas adoption in open innovation communities based on the theory of source credibility and argument quality.Salesforce Success Community was selected as the research object,and the "octopus" data collector software was used to collect idea data on the site,including the number of ideas,comments published by each user,ideas' popularity,the number of comments received per idea,the length of idea and whether the information is embedded in pictures or hyperlinks.Then the data were cleaned and analyzed,and the hypothesis was tested.Finally,according to the empirical results,this paper draws the conclusion of the study,and makes a summary of the inadequacies of this study,and prospects the future research direction.The innovation of this article lies in the application the source credibility theory and argument quality to the open innovation community study.The research of this paper is helpful to explain the decision-making process of idea evaluation and adoption.This study can extend the application fields of source credibility and argument quality.A clear understanding of the impact of users and ideas on the idea adoption in open innovation communities will help enterprises in different industries to manage,guide and motivate users in the process of building an open innovation community,at the same time,it can quickly and effectively identify the high quality of ideas in the low labor costs,and transform them into the enterprise's products or services,which will enable the open innovation community to better serve the enterprise innovation.