Analysis Of Business Model Of Internet Finance With Ping An Group For Example

In recent years,the Internet finance has been developing fiercely,from the brutal development to gradually standardized state.Not only the Internet enterprise got itself involved in financial industry,traditional financial institutions are also seeking the way of internet financial transformation.Thus,the integration of traditional finance and Internet finance is the trend.Internet finance makes the financial business model reconstructed,and the development of Internet finance which appears as a new thing,is in urgent need of business model's support.Besides,the exploration of business model can also help the traditional financial institution find a viable path to transform.Under this background,this paper studies the Internet financial business model and the traditional financial transformation path with the example of Ping An Group.First of all,through the introduction of Internet finance theory and practice,we can better understand the essence of the Internet finance and the classifications of concrete model.At the same time,this paper find the theory of business model for the analysis of following chapters.Secondly,through the specific form of Ping An Group,this paper analyses the business model of the mainstream formats and the path to equip the traditional finance with internet technology.In the final of the paper,the author summarize the successful experience and disadvantages of Ping An Group and accordingly put forward suggestions how the traditional financial institutions make a magnificent turn in the context of internet finance.In addition,we make a prospect of the Internet financial development.