Patent Application,Standard Setting And Brand Building

In the past 30 years,relied on the advantage of labor and quality resources,China has become the center of world manufacturing.However,with the rapid development of economy,more and more entrepreneurs and sociologists found that relying solely on labor and resources is not enough to support economic growth,with the Chinese population dividends and resource advantages Disappear,the advantages of the model will be declined,and even more problems take place,such as environmental pollution by processing and manufacturing enterprises,less competitiveness of processing enterprises than others,Chinese enterprises without technology and brand precipitation and so on.By the influence of global science,more and more people is inclined to have good life quality,and people's notice to the concept of the brand will be emphasized.In the face of changes in the concept of consumers and the pursuit of quality,enterprises should take advantage of the change.Today the world has entered the era of international competition in the brand,Chinese enterprises want to integrate into the world economy,they must create,nurture and shape internationally renowned brands.By combing the existing domestic and foreign brand modeling model theory and comparing to the three classic brand modeling model,this paper proposes a model of two-dimensional triangular branding,which takes the patent as the starting point,starting from the branding and standardization dimension.This paper demonstrates the intrinsic relationship between patent application,standard setting and brand building.This paper studies the patent and standard from brand and standardized single dimension and double dimension,and analyzes the process of shaping the brand by the cyclists of Hangzhou Chic Technology Co.,Ltd.,and uses the two-dimensional triangular model to explain the brand building about the Chic,and finally studied the patent application and standard setting of the company.