The Research On The Development Strategy Of Anhui DX Rural Commercial Bank

Anhui DX Rural Commercial Bank,is established on the basis of the original rural credit cooperatives in Anhui Province,with the absorption of outstanding financial institutions,enterprises and the original rural credit employees as a sponsor.As an important part of the financial system of Anhui Province and the key force of local rural commercial banks,standing on a new starting point,how to blaze new trails,clear market positioning,planning development strategies and seize the opportunity is of much significance for Anhui DX rural commercial bank.At present,the market competition is fierce,and customers' demand changes abruptly.Marketed interest rates are roaring and financial disinter mediations unstoppable.Financial products are in one wave after another and marketing technologies innovate increasingly.Anhui DX rural commercial banks are faced with unprecedented pressure and challenges.Although Anhui DX Rural Commercial Bank has many years of business in the formation of the popularity,geography and affinity advantages,these advantages are formed in the long-term monopoly and professional management,and not supported by organizational changes and financial innovations.With the full implementation of the marketed interest rate and the gradual opening of the banking access threshold,Anhui DX rural commercial banks' years accumulated advantages will be quickly disappeared.From the Anhui DX Rural Commercial Bank itself,its market positioning is not accurate enough,its financial product innovation is seriously inadequate,its service means are single,its management characteristic is not clear,the brand image needs to be strengthened,the market development strategy is not targeted strongly and there is still a big gap between the personnel quality and the modern commercial bank developing requirements.Therefore,Anhui DX rural commercial bank need to seriously study and explore about how to develop effective developing strategies and integrate all available resources to achieve the sustainable development.This article,through the introduction,introduces the research background and the significance and the methods,and by comparing domestic present research situation and the foreign situation concludes the innovations and the failings.Secondly,by studying the basic situation of Anhui DX rural commercial bank,the paper analyzes the achievements and the problems in the development.Thirdly,the article uses the SWOT analysis to analyze the development strategy of Anhui DX rural commercial bank.Fourthly,to study and formulate the development strategy of Anhui DX rural commercial bank,mainly including three aspects,one is using the model of porter five analysis for development strategy of environmental analysis and formulate the development strategy;Second,developing strategic implementation measures;Third,developing strategic safeguards.Finally,to summarize the conclusion of this article through the analyses above.