Research On The Leisure Agriculture Information Service System Based On The Demand Of The Consumer

Under the background of the national 'Internet +'strategy?the Supply-side structuctural reform and leisure agriculture being hot spot for research in recent years, the research on the informatization construction of leisure agricultural is of important significance. However, low levels of the informatization of domestic leisure agriculture,weak information awareness and insufficiant information service supply for leisure agriculture are factors that have blocked the development of leisure agriculture. Through the study of leisure agriculture information service system,this research tries to arouse public concern in leisure agriculture informatization construction, so as to better promote the development of leisure agriculture.First of all, this study analyzed the theory and literature associated with this topic.Based on theory analysis and literature review, it is found that leisure agricultural informatization is in line with the trend and leisure agriculture development requirements and it is necessary to to research on leisure agriculture information service system inorder to improve the operational efficiency of leisure agriculture and and the construction of leisure agriculture information service system,especially a leisure agriculture Web trading platform with market popularity and high consumer participation has become a focus to promote the 'Internet+' leisure agriculture development.Second, based on the perspective of consumer the demand on leisure agriculture information services has been analyszed. Using literature research method, the concept of leisure agricultural information service demand has been defined; using brain-storming method, the content of leisure agricultural information service has been obtained and classified; using interview method and questionnaire survey method (including online questionnaire survey and field research asking leisure agricultural Park invited visitors fill in questionnaire), the first hand data of the information demand of leisure agricultural consumers and the function demand of information service system have been acquired and classified; Using economatric analysis method on the effect factors of leisure agricultural information demand, we found that the effects of personal features, family features,subjective factors, information literacy and information resources features on different types of leisure agricultural information demand are different,and we should take into account of various factors and provide personalized information service to maximize meet consumers information needs while constructing leisure agricultural information service system.Third, the construction of leisure agriculture information service system. By having a Expert Meeting the results of the investigation and feasibility of system development have been discussed and the demand of the function of the leisure agricultural information service system have been analyzed and identify. Besed on the results of the expert meeting,the required elements and technologies for the construction of leisure agriculture information service system have been proposed.Finally, the research on leisure agriculture information service system implementation and maintenance. Using the prototype method the eisure agriculture information service system has been developed and how tomaintain the leisure agriculture information service system has been studied using theory research method.In short, under the background of ational 'Internet+' strategies and Government policies strongly supporting the development of leisure agriculture, it is an important way to overcome the existing weaknesses, improve operational efficiency of the leisure agriculture and promote the healthy development of the agricultural industry to establish a personalized information service system of leisure agriculture meeting the needs of customers.