Research On Internet Consumer Financial Development Of Electricity Business Platform

Since 2011,the GDP growth rate have been decreased for six years,economic growth model relying on investment and export is no longer suitable for the current economic development,stimulating domestic consumption to stimulate the real economy has been considered to be Chinese current economic structure to deepen the reform of the feasible direction.At present,most developed countries are mostly consumer-driven economy,which is greatly contributed by its residents which is developed with its inseparable consumer finance system.Perfect consumer financial system plays an important role to release the national consumption potential,promote national consumer demand,and stimulate the economic growth as well as enhance the quality of economic development.With the Internet technology growing to be mature,the financial industry is facing new opportunities and challenges.As the financial sector segments,consumer finance,has begun to have more changes.Alibaba,Jingdong,as the representative of the electricity business giants,have done much in the Internet consumer finance field,have launched a series of products and services,with its fast approval process,the vertical consumption scenarios,Pratt & Whitney product concept.This paper first analyzes the shortcomings of the financial institutions represented by commercial banks and consumer finance companies in the traditional consumer finance business,and then analyzes the advantages of the Internet consumption finance of the Internet platform,as well as drawing the reason why the market can be opened quickly.For all,we summed the influence of the electricity business platform going into the consumer finance sector on the entire consumer financial market.Through putting Alibaba and Beijing East as the case,we specific analysis the launch of consumer financial product features,operating mode and risk control system.We then know that the electric business platform of Internet consumer financial currently facing a series of risk and challenges.Through the comparative analysis of other Internet consumption financial models represented by the Internet consumption model of traditional consumer finance business and the consumption platform of P2 P platform,it is concluded that the credit status of Internet consumer financial customers is not comprehensive,for the consumption scene being single and the source of funds being not enough rich as well as other issues.We think that the advantages of other Internet consumer financial model,such as active reference,the control of credit risk can be learn to improve the operating model.Finally,through the analysis of the advantages of the US and European consumer finance companies in the market positioning,operation mode,customer development,risk control and other aspectsto summarizes its enlightenment to the Internet consumption finance of China’s electricity provider platform.Based on the current situation of China’s Internet consumer finance,as well as other domestic Internet consumer finance model and foreign mature consumer finance system,the Internet consumption finance of the Internet platform should control the platform technology risk and consumer credit risk,establish trade associations,broaden financing channels.The government should speed up the construction of individual credit information system,improve the supervision of the legal system,establish market access mechanism and a mature social credit environment and the legal environment,so as to make Internet consumption finance of the Internet platform healthy development.