Dezhou JZ Taxation Firm Development Strategy Research

Since China adopted the reform an opening-up policy,along with the constant mature of our socialist market economy and rapid development of economy,the deepening reform of taxation administration,the gradual expansion of taxation scale and the number of taxpayer,and the raising of tax awareness of citizens,it provided tax-related services with broader space,thus the tax agent industry faces both larger chances of development and more intense competition.However,almost every tax agent firm encounters many problems and challenges.In order to better survive in the fiercely competitive environment and seek better development,China's small and medium-sized tax agent firm should make in-depth analysis on the macro-environment and industry environment based on their actual situation and seek out a suitable strategies for development.This paper,in view of our country's small and medium-sized tax agent firms,takes the JZ tax agent firm as the object of research,firstly,reviews the related theories of strategic management,then uses PEST analysis method,Michael Porter five forces model and SWOT analysis tools to carry out a detailed analysis on its macro environment,industry environment,advantages and disadvantages,opportunities and threats in strict accordance with the strategic management analysis process of environmental analysis,strategy formulation,strategy implementation,strategy evaluation and control.The development strategies were determined based on the analysis result and referring to their own circumstances of JZ tax accountant agency,that is the concentrated differentiation strategy and large-scale strategy.Finally,this paper discusses measures from the following nine aspect,the safeguards measures for the strategic implementation of development of the JZ firm in terms of restoration of organization on structure,improvement of equity and distribution system,improvement of mechanism of performance evaluation and incentive,and the establishment of early warning system,the measures which is strongly operational not only have a positive influence on the orderly competition and healthy development of the tax agent industry,but also have more practising significances for other firms in the tax agent industry.